Executive Summary

The executive summary previews the main points of your document and should contain enough information for the reader to get familiar with the full report without having to read it all. Keep your language strong and positive. Don’t weaken the executive summary of your business plan with weak language

Executive Summary

The Executive Summary should be concise, emphasising the main points of the whole business plan. The first paragraph should generally include: Business name, Business location, What product or service you sell; and the Purpose of the plan. This should be followed by projected sales/profits, keys to success etc. Do not... waffle! If you are seeking investment, say so and specify the amount required.