Clear Presentation

In this uncertain climate, strong writing skills are essential for business success. Clients are nervous and unsure, they want reassurance and to know exactly what is on offer. When a business is represented poorly in its written communication then everything else about that business is questioned. A clear presentation can often make the difference between a business that succeeds and one that fails.

Newsletters

Newsletters can be an excellent marketing tool. They can be used to promote the products and services provided by your business. A good business newsletter can help to increase business and to make sales.

Targeted CV

Make sure your CV is written in a way that highlights skills, qualifications and experience that match the requirements of the advertised position.

Terms of Business

Clearly set out your Terms of Business in writing and an invoicing system to maintain a healthy cashflow.

Defining Business Critical Processes

Business-critical information varies from business to business. Examine your mission statement and consider which areas of the business are required to run smoothly in order for the business to continue operations. Which documents and databases are vital? These documents and files should be imaged electronically and then backed up and stored in an off-site location or on a mirrored server.

Networking

Make the most of any networking opportunities and develop your 'one minute pitch' using appropriate words to gain an interest in your business.

Job Descriptions

The main purpose of a job description is to identify the duties, essential functions and requirements of the position. It should be a statement of what duties and responsibilities the employee is expected to complete and a means for achieving them.

Sales and Marketing Letters

If you begin a sales letter with general, hazy information - you risk losing the reader. It's critical that you make your point in those first few lines.

Website Content

Content is the soul of the website and is the best tool for building relations with potential customers. The look and feel of a site is crucial but quality web content is more important.

Employment Contracts

A comprehensive contract of employment allows an employer to specify an employee's duties and responsibilities - so an employee knows exactly what is expected of them.

Powerpoint Presentations

Don’t overload your slides with too much text or data.
FOCUS. In general, using a few powerful slides is the aim.
Let the picture or graphic tell the story. Avoid text.
Type key words in the PowerPoint Notes area listing what to say when displaying the slide. The notes are printable.
...Number your slides and give them a title.
Use the “summary slide” feature in slide sorter view to prepare an Agenda or Table of Contents slide.
Prepare a company logo slide for your presentation.
You can add a logo and other graphics to every slide using the slide master feature. Proof read everything, including visuals and numbers.
Keep “like” topics together.
Strive for similar line lengths for text.
www.cob.sjsu.edu

Expression of Interest letter

An expression of interest letter is a profile of your company and should build your companies reputation, clearly setting your company apart from the competition. The opening paragraph should be brief and to the point, immediately capturing the reader's attention. It should look polished and written with the mindset of what is in it for them, not what is in it for you.

Mission Statement

The mission statement can be as short as a few words or as long as several short paragraphs. The main thing of importance is that it makes very clear to your employees, customers and business partners what it is that you stand for. Basically, the idea that you convey should be obvious to anyone reading the mission statement.

Identify your audience

Before you even begin the process of writing, take some time to consider who your audience is and what they want/need from you.

Writing for business

If it's not in writing it's not real! Make sure you communicate your business idea with clarity and impact, and be sure to cater to your audience. Remember the objective is to articulate your vision and get the reader interested.

Cash Flow

‘Cash is King’ – Regardless of the type of business you are running or how profitable it is, your business will struggle if you run out of cash. A good business needs a positive cash flow which needs to be monitored at every stage of business growth.

Results

Business Plans help get the job done! By performing the necessary actions highlightted, you stay on track. It's easy to get lost in the day to day details. By reviewing the plan weekly, you are reminded to schedule time to work on the newsletter, to continue with the blog posting, to seek out public speaking engagement...s, to work on passive revenue products. Basically, focused action leads to success.

cohesive strategy

Business Plans help create a cohesive strategy that takes into account all the parts of the business and how they relate to each other. Looking at the business in this way encourages elimination of parts of the business that don't relate to the greater vision.

Executive Summary

The executive summary previews the main points of your document and should contain enough information for the reader to get familiar with the full report without having to read it all. Keep your language strong and positive. Don’t weaken the executive summary of your business plan with weak language

Business Writing

Properly written, a business document can give a positive reflection on a business and individual. Effective business communication can shape your company's reputation, improve productivity, develop clients and allow the company to run more efficiently.